Frequently Asked Questions
At ReporterContacts.com we welcome your questions. If you have questions urnhat you think need to be posted to our FAQ page, please submit them through our contact submission form, Contact ReporterContacts.com Customer Service – We strive, and pride ourselves, to provide answers to all questions before the end of the next business day.
Questions about our products and services that we deem interesting and informative will surely wind up on this page to better assist our customers
All databases are Microsoft Excel files that can be easily opened on any computer running the Microsoft Excel application, which is part of the Microsoft Office Suite of products. Larger databases that are broken out into 2, 3, 4, or more Excel files are downloaded as Zipped folders. Each description page is notated as to how you will receive your file download.
Usually your computer will do that for you as soon as soon as the file is downloaded, since both Apple and PC computers have either Stuffit Expander for Mac or WinZip for PC baked into their operating systems.
Most Microsoft computers include Excel, as it is a Microsoft product and it’s fairly ubiquitous. If you do not have Microsoft Excel, then we’d recommend using Google Docs, which features an awesomely powerful Excel-like application: https://www.google.com/docs/about/
And if you’re an Apple computer user, then the Numbers Application, which is included the more recently-released iOS-based computers, is also great.
All database and/or contact management applications work the same way when it comes to importing data. Simply follow the instructions in the HELP menu. Most of the time, you’re going to simply save the Excel file you’ve downloaded as .csv (comma delimited) or .txt (Text) file and then import per the application’s instructions. If you’re having a hard time managing your newly-downloaded Excel file, again, try using Google Docs (http://www.docs.google.com) to view, manage, or re-save it as a different file type.
Excel is ubiquitous. Everyone has it. Also, a lot of people prefer to just work from the Excel file itself, as it allows for countless ways to sort, cross-reference, make notes, etc. If you don’t have Excel, then as stated in the previous FAQ, manage your Excel file download in Google Docs. (http://www.docs.google.com)
The landscape of broadcast, print and web media is a rapidly changing industry. So much so, that it’s critical for us to offer the most up-to-date contact info possible. Your business relies on that. We update all media contact databases on an ongoing basis.
We’re proud to report it’s very low. The industry average from the mega media contact database subscription services is a 8% to 10% failure rate and we’ve encountered failure rates as high as 30% from these companies. There really is no way to provide an accurate percentage of just how many media contacts will be either no good or out-of-date from any one of our databases, since the media industry (broadcast, print, and web) is probably one of the most rapidly changing employment environments in the world. (Hence the reason we’re constantly updating our data).
Our clients have found that our media contact databases are, at any given time, at or below the aforementioned industry averages, often times reporting 95% better accuracy of contact info. But we put our data up against the industry standard, which ranges between a 6% and an 8% bounce back rate.
Keep in mind, if emails bounce back, please understand the world of mainstream media has, probably, the highest job turnover rate of any business or industry in the USA, if not the world. Because an email bounces back does mean the contact is no good. The contact is still good, as the company or media outlet is still very much in business, but the individual in question has probably moved onto another job.
There will always be some duplicates in media lists for a multitude of reasons. Some lists might have the same media outlet duplicated several times, but with different contact personnel, because different reporters cover different beats, even within various media verticals, like entertainment, technology, politics, etc. We give you all of the media contact personnel with every media outlet for those specific verticals, along with their title, and a brief description of the role that person serves at that outlet.
In radio station and broadcast media contact lists, you’re going to find the same person associated with multiple radio stations, as that one person, be they a program director, air talent, or producer, etc., is in charge of the same task with the several radio stations (Rock, Talk, Country, etc.), that are all under their roof.
With the purchase of multiple lists, especially in the areas of entertainment, lifestyle, leisure, and music media contacts, there will be a more crossover of media contacts between contact lists, resulting in more duplicates, since many of these lists do crossover and address many different and varied entertainment media verticals and genres.
How many duplicates will you get? That’s impossible to say. It all depends on the type and number of media lists you combine. The one thing we don’t do is edit and/or delete media contacts from any media list we offer. That would be to assume we know what’s best for your company. We would never do that.
We offer quality AND quantity in all of our lists, so duplicates within one list, and especially between multiple lists, are ‘the nature of the beast.’ So, please understand; The more lists purchased, especially if you’re concentrating on a specific industry, or complementing industries, like entertainment or technology or science, increases the number of duplicates, especially when you start to add up all the contacts combined from multiple lists and you get into staggering numbers of media contacts.
No, we do not.
We do not email out the media contact databases without the contact info for review, as this is a time consuming and labor-intensive process. Below is an example of what a media contact database looks like.
All of our media contact databases cover international industry verticals at $49.95 and are easily sortable, so you can find whatever region, state or city within our existing product line. So why pay more to get less?
Usually when such a question is asked, it is asked to confirm intent, clearance, and approval to “spray-and-pray” press releases via email, which is completely ineffective with usually a 0% return on time and energy invested.
Sending emails to contacts acquired in Media Contact Databases is gray area as you are not sending commercial email to individuals to try and get them to purchase a product. You are sending emails to publicly advertised and available email addresses that are put out into the world with the intent to get people to contribute news story leads to media professionals.
Our data is derived from sources in where these individuals have been personally contacted and had given consent to be included in these lists. Otherwise, someone in their company had been contacted to verify and give consent on their behalf.
In 2003, the U.S. Congress passed what is colloquially called the CAN-SPAM Act, establishing legal standards for the sending of commercial email.
The Federal Trade Commission defines a commercial message as any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.
Therefore, emailed press releases promoting your business, or your client’s venture, must comply with the act.
However, the Federal Trade Commission has set 7 helpful guidelines for businesses sending commercial messages. There are 3 of the 7 protocols below, in bold text, that apply especially to press releases:
- Don’t use false or misleading header information.
- Don’t use deceptive subject lines.
- Identify your email message as a press release, press advisory, or PR-related communication. You must disclose this clearly and conspicuously in the subject line. For instance, your subject line should start with either “PR: etc., etc.” or “Press Release: etc., etc.”
- Tell recipients where you’re located by including a valid postal address in your email or the attached press announcement document.
- Tell recipients how to “opt out” of receiving future emails from you. Therefore, your correspondence has to include a very clear and prominent explanation of how to opt out of your future emails.
- YOU MUST honor all opt-out requests promptly and unconditionally, usually within ten business days after receipt.
- Monitor what your retained publicity agencies or consultants are doing on your behalf and in your name.
Remember, though, that using any media contact database will help you reach the right editors, get your news out, and it must comply with the CAN-SPAM Act.
Additional reading on the CAN-SPAM Act subject. http://www.socialmediaexplorer.com/online-public-relations/pr-and-can-spam-act
You can reach ReporterContacts.com by calling us during regular business hours of 9 a.m. to 5 p.m. PST (Pacific Standard Time), Monday through Friday, at 415-937-8235 (or call anytime and leave us a voicemail), and, yes, chances are you’re going to get someone on the phone on your first call attempt or you’ll definitely get a call back by the end of the next business day. You can also email request through our Contact Page or below. Either way, you’re going to get a prompt reply.